About Hey Friend
Helping parents with children stay on the path of long-term recovery
Hey Friend is a mission-driven initiative dedicated to ensuring that parents with children can remain engaged in long-term recovery — without being separated from their families due to financial or systemic barriers. Across Appalachia and Middle Tennessee, family-centered recovery housing is scarce: limited beds, lack of childcare, transportation challenges, and long waitlists force parents to delay care or leave treatment early.
- 92% treatment completion rates in family-based programs
- 67–75% abstinence rates at 6–12 months
- 4–5× higher retention in care when parenting and recovery are integrated
- Reduced foster-care involvement and stronger family outcomes
What the Hey Friend Fund supports
Recovery housing and program fees, insurance and funding gaps, transportation for treatment, work, and family needs.
Support for family-centered recovery homes, childcare and essential needs, safe environments for parenting and reunification.
Emergency micro-grants, bridge funding between employment or benefits, one-time supports that prevent housing loss.
Storytelling, merchandise, and events that reduce stigma and elevate the voices of parents in recovery.
The initiative anchors a broader campaign supporting these programs — combining a benefit concert, a merchandise line built around the message “Hey friend, just keep going,” strategic storytelling, and donor and sponsorship engagement.
The name “Hey Friend”was inspired by the life and legacy of Morgan Baine, a beloved recovery mentor at Healing Housing, Inc., a women's recovery program in Nashville, TN, who greeted the women she served with the simple phrase, “Hey friend.” Morgan believed deeply that more resources should exist for women with children seeking recovery, especially mothers working to rebuild their lives while keeping their families together.
Following her unexpected passing on August 12, 2025, her words became a lasting reminder of the compassion, encouragement, and belonging she brought to so many. Today, Hey Friend carries that spirit forward, supporting women and families on their recovery journey with the message: “Hey friend, just keep going.”
Read Morgan’s full story →Recovery is stronger when families can heal together.
An initiative of Hope in the Hills, Inc. & The Keith Dixon Foundation, Inc..